The story revolves around the player and a small ragtag group of racers waiting to be noticed by any of the game's five icons, all of them being real-world motorsport and street racing figures. Spike (Adam Long) wants to impress Magnus Walker, Amy (Faye Marsay) wants to impress Akira Nakai, Robyn (Christina Wolfe) wants to impress Risky Devil, Manu (Howard Charles) wants to impress Ken Block, and Travis (Leo Gregory) wants to impress Shinichi Morohoshi. As the game progresses, the player earns money and reputation among the other drivers and people he meets along the way. Once the player defeats Magnus Walker however, a cutscene appears making Spike jealous and angry saying that the player got the chance before Spike did. After this, Spike gets over it because of Travis saying to him that if one of them gets noticed, they all get noticed. Once the player becomes the ultimate icon, the final challenge is against the icons of the game and also against Travis, Spike, Amy, Robyn, and Manu. After the race, the final cutscene includes of them all taking a group photo together but the player wears a mask to hide his true identity.